Each of our clients has unique needs when it comes to their online presence. But at the end of the day, most businesses want the same thing: more traffic, more engagement, and ultimately, more sales.
And that’s the challenge for us: coming up with a roadmap, that gives each client a fantastic online presence, without breaking the bank at the same time. And trust us, there are plenty of ways to spend loads of money on improving online visibility. The expensive methods work; but many aren’t feasible if you own a small to medium-sized business.
One strategy that is proven to work over and over again is setting up a blog that is connected to your site. Every business has a story to tell, and a blog is a great way to tell that story. But the blog, itself, isn’t the important piece to this puzzle. It’s the content in your blog.
Why Your Blog Matters
- “Content is king” is a phrase that’s been uttered in our office since our beginning. If you have fresh, relevant content, Google will know it. And it will reward you in their search results for having that fresh content. A blog is a great tool for pushing content. Not to mention, a site that looks to be continually maintained is a great look for your customers, and potential customers.
- While the ultimate goal of most websites is to generate sales, it’s important to remember that a lot of this is about establishing a relationship with people visiting your site. Every time you post new content, there’s a great chance that somebody will “Like”, Share, or engage with that post in some way. The more content you push, the better your chances.
Of course, there’s a ton more to this story, and blogging is only one piece. But it’s an extremely important piece.
At some point, we realized that we weren’t taking our own advice. It’s like a landscaper having the worst looking yard in the neighborhood. They’re so busy taking care of everybody else’s yards, that they have no time for their own.
So, we’re taking our own advice, and we’ll be blogging. We’ll be posting fresh content that we hope you’ll love. If you like what you see, and want to talk about your business’s online presence, we’d love a chance to be a part of that discussion.